I was pretty excited to be invited to an open house at Choklat. As an investor in the new expansion, I was invited to an after hours event to taste some chocolate baked goods, enjoy a glass of champagne, check out the new facility and equipment and chat with Brad. Brad did a crowd-funding request at the beginning of the year. To be honest, I had only been into his small shop in Inglewood once – and I didn’t even buy any chocolate! My friends and I had just finished brunch across the street so I think I just grabbed a cookie or a brownie for dessert.
What sold me on investing in Choklat was Brad’s story. I appreciate candid expression – he’s an honest guy who didn’t bullshit his story. He asked for funds, and explained why he couldn’t get a loan from a bank, and explained exactly what he was going to do with the money. Also, assuming all went well, he provided great return on investment. But all that aside, I believe in Brad’s company because he believes in it. It’s his life… and you can see his dedication to Choklat in everything that he makes, and in all that he does.
The store is currently only open 9-5 Mon-Fri, which are crappy hours for anyone who works regular business hours like me. But, the new location has a lot of (free) parking and it’s easier to get to for those of us in the north end. Without any large signage yet, the shop is kind of hard to find. Even with Brad’s directions (entrance on 35 Avenue), we drove past the place. Slowly but surely though, I’m sure the shop will be made easier to find with better signage and I hope it will have better hours. Even half a day Saturday or late hours on Thursdays would be awesome.
If you like chocolate I really recommend you stop in or place an order online. And if you have a few spare minutes, read Brad’s story and check out the rest of his website.